The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere by

The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere

Studies of the German Historical Institute London

304 pages • missing pub info (editions)

nonfiction business economics history informative medium-paced
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Description

Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a dif...

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