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278 pages • first pub 1993 (editions)
ISBN/UID: 9780520085008
Format: Paperback
Language: English
Publisher: University of California Press
Publication date: 04 August 1993
Description
Attending Hamburger University, Robin Leidner observes how McDonald's trains the managers of its fast-food restaurants to standardize every aspect of service and product. Learning how to sell life insurance at a large midwestern firm, she is coach...
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278 pages • first pub 1993 (editions)
ISBN/UID: 9780520085008
Format: Paperback
Language: English
Publisher: University of California Press
Publication date: 04 August 1993
Description
Attending Hamburger University, Robin Leidner observes how McDonald's trains the managers of its fast-food restaurants to standardize every aspect of service and product. Learning how to sell life insurance at a large midwestern firm, she is coach...