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222 pages • first pub 2012 (editions)
ISBN/UID: 9780520266520
Format: Hardcover
Language: English
Publisher: University of California Press
Publication date: 26 April 2012
Description
Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as...
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222 pages • first pub 2012 (editions)
ISBN/UID: 9780520266520
Format: Hardcover
Language: English
Publisher: University of California Press
Publication date: 26 April 2012
Description
Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as...