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272 pages • first pub 2025 (editions) user-added
ISBN/UID: 9781493086153
Format: Digital
Language: English
Publisher: Prometheus Books
Publication date: 04 February 2025
Description
Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers ca...
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272 pages • first pub 2025 (editions) user-added
ISBN/UID: 9781493086153
Format: Digital
Language: English
Publisher: Prometheus Books
Publication date: 04 February 2025
Description
Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers ca...