Trading Up: The New American Luxury by John Butman, Neil Fiske, Michael J. Silverstein

Trading Up: The New American Luxury

John Butman, Neil Fiske, Michael J. Silverstein

316 pages first pub 2003 (editions)

nonfiction business economics informative slow-paced
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Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "...

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