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305 pages • first pub 2008 (editions)
ISBN/UID: 9780742555402
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 16 December 2008
Description
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses ...
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305 pages • first pub 2008 (editions)
ISBN/UID: 9780742555402
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 16 December 2008
Description
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses ...
Community Reviews
Content Warnings