I Shop in Moscow: Advertising and the Creation of Consumer Culture in Late Tsarist Russia by Sally West

I Shop in Moscow: Advertising and the Creation of Consumer Culture in Late Tsarist Russia

Sally West

292 pages first pub 2011 (editions)

history challenging informative medium-paced
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This groundbreaking book is the first to study the cultural history of advertising in imperial Russia. In the first part of the book, West describes the development of advertising as an industry, discussing responses from both the business communi...

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