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292 pages • first pub 2011 (editions)
ISBN/UID: 9780875806488
Format: Hardcover
Language: English
Publisher: Northern Illinois University Press
Publication date: 01 June 2011
Description
This groundbreaking book is the first to study the cultural history of advertising in imperial Russia. In the first part of the book, West describes the development of advertising as an industry, discussing responses from both the business communi...
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292 pages • first pub 2011 (editions)
ISBN/UID: 9780875806488
Format: Hardcover
Language: English
Publisher: Northern Illinois University Press
Publication date: 01 June 2011
Description
This groundbreaking book is the first to study the cultural history of advertising in imperial Russia. In the first part of the book, West describes the development of advertising as an industry, discussing responses from both the business communi...