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128 pages • first pub 1987 (editions)
ISBN/UID: 9780072513806
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 March 1987
Description
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels beca...
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128 pages • first pub 1987 (editions)
ISBN/UID: 9780072513806
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 March 1987
Description
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels beca...