Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing by Jay Conrad Levinson

Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing

Guerilla Marketing Press

Jay Conrad Levinson

136 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that ar...

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