Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck

Attention Economy: Understanding the New Currency of Business

Thomas H. Davenport, John C. Beck

272 pages • first pub 2001 (editions)

nonfiction business technology informative fast-paced
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In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--bot...

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