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Byron Sharp
609 pages • first pub 2013 (editions)
ISBN/UID: 9780195573558
Format: Paperback
Language: English
Publisher: Oxford University Press
Publication date: Not specified
Description
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...
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Byron Sharp
609 pages • first pub 2013 (editions)
ISBN/UID: 9780195573558
Format: Paperback
Language: English
Publisher: Oxford University Press
Publication date: Not specified
Description
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...