Marketing: Theory, Evidence, Practice by Byron Sharp
Marketing: Theory, Evidence, Practice

Byron Sharp

Marketing: Theory, Evidence, Practice

Byron Sharp

609 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Description

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...

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