Coopetition in International Business by Yadong Luo

Coopetition in International Business

Yadong Luo

missing page info Add in missing page information first pub 2004 (editions)

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"This book addresses a new philosophy or a major strategy that is emerging today in international business: simulaneous competition and cooperation between multinational enterprises (MNEs) and their global rivals, foreign governments, alliance par...

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