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Joseph P. Cannon, E. Jerome McCarthy, William D. Perreault Jr., William D. Perreault Jr.
missing page info • first pub 1997 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes...
Community Reviews
Content Warnings
—
Joseph P. Cannon, E. Jerome McCarthy, William D. Perreault Jr., William D. Perreault Jr.
missing page info • first pub 1997 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes...
Community Reviews
Content Warnings