Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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Matt Haig
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Matt Haig

260 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...

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