Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries by Khalid Hasan, Syed Saad Andaleeb

Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries

Khalid Hasan, Syed Saad Andaleeb

592 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to cre...

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