20th Century Advertising by Dave Saunders

20th Century Advertising

Dave Saunders

256 pages first pub 1999 (editions)

nonfiction design reference challenging informative medium-paced
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Description

Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and...

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