The Essence of Strategic Management by Cliff Bowman
The Essence of Strategic Management

Cliff Bowman

The Essence of Strategic Management

Cliff Bowman

128 pages first pub 1969 (editions)

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Description

This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the short course in management education and training by detailing the fundamental principles and techniques of the subject in one volume.

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