Consumer-Driven Innovation in Food and Personal Care Products by

Consumer-Driven Innovation in Food and Personal Care Products

Woodhead Publishing Food Science, Technology and Nutrition

704 pages • missing pub info (editions)

nonfiction business economics food and drink science technology
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Description

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglec...

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