Digital Marketing Fundamentals: From Strategy to Roi by Berend Sikkenga, Marjolein Visser, Mike Berry

Digital Marketing Fundamentals: From Strategy to Roi

Berend Sikkenga, Marjolein Visser, Mike Berry

640 pages first pub 2018 (editions)

informative lighthearted medium-paced
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In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development, branding, customer acquisition, customer loyalty and order processing....

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