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247 pages • missing pub info (editions)
ISBN/UID: 9780765625526
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 August 2011
Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professor...
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Content Warnings
247 pages • missing pub info (editions)
ISBN/UID: 9780765625526
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 August 2011
Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professor...
Community Reviews
Content Warnings