Marketing Research: An Applied Approach by Naresh K. Malhotra

Marketing Research: An Applied Approach

Naresh K. Malhotra

816 pages first pub 1993 (editions)

nonfiction business challenging informative medium-paced
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Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of M...

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