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816 pages • first pub 1993 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of M...
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816 pages • first pub 1993 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of M...