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missing page info • first pub 2003 (editions)
ISBN/UID: 9780321648822
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismati...
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missing page info • first pub 2003 (editions)
ISBN/UID: 9780321648822
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismati...
Community Reviews
Content Warnings