Demand Horizon: A Revolutionary Approach to Creating Great Products by Gerry Campbell

Demand Horizon: A Revolutionary Approach to Creating Great Products

Gerry Campbell

135 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in th...

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