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172 pages • missing pub info (editions)
ISBN/UID: 9789351648413
Format: Paperback
Language: English
Publisher: Nirali Prakashan
Publication date: 15 December 2016
Description
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
Community Reviews
Content Warnings
172 pages • missing pub info (editions)
ISBN/UID: 9789351648413
Format: Paperback
Language: English
Publisher: Nirali Prakashan
Publication date: 15 December 2016
Description
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
Community Reviews
Content Warnings