Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity by Craig Wood, J. Walker Smith, Ann Clurman

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Craig Wood, J. Walker Smith, Ann Clurman

288 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on force-feeding marketing messasges to their prospects and clients, that is very bad news. Their market...

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