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288 pages • missing pub info (editions)
ISBN/UID: 9780814417942
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 25 June 2008
Description
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that prof...
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Content Warnings
288 pages • missing pub info (editions)
ISBN/UID: 9780814417942
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 25 June 2008
Description
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that prof...
Community Reviews
Content Warnings