The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing by Bruce I. Newman

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing

Rotman-Utp Publishing

Bruce I. Newman

224 pages • missing pub info (editions)

nonfiction business politics informative reflective medium-paced
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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that pol...

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