Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules by Constantinos C. Markides

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Constantinos C. Markides

222 pages • first pub 2008 (editions)

business informative medium-paced
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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for...

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