Consumption and Branding Value Networks in New Media Markets: Volume 1 by Zvezdan Vukanovic

Consumption and Branding Value Networks in New Media Markets: Volume 1

Zvezdan Vukanovic

436 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

This volume features contributions from WMEMC 2012, an international media conference held in Thessaloniki, Greece. It examines in both descriptive and analytical ways, how new media market consumption is evolving as a subdiscipline of media busin...

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