Sport and the Media: Managing the Nexus by Matthew Nicholson, Merryn Sherwood, Anthony Kerr

Sport and the Media: Managing the Nexus

Sport Management

Matthew Nicholson, Merryn Sherwood, Anthony Kerr

304 pages • missing pub info (editions)

nonfiction business sociology sports challenging informative medium-paced
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Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the ...

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