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ISBN/UID: 9781939438805
Format: Not specified
Language: English
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consen...
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ISBN/UID: 9781939438805
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consen...