Scan barcode
672 pages • missing pub info (editions)
ISBN/UID: 9780132544481
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 13 July 2011
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. MARKET: A useful reference for market...
Community Reviews
Content Warnings
672 pages • missing pub info (editions)
ISBN/UID: 9780132544481
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 13 July 2011
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. MARKET: A useful reference for market...
Community Reviews
Content Warnings