Creativity for Innovation Management by Ina Goller, John Bessant

Creativity for Innovation Management

Ina Goller, John Bessant

332 pages missing pub info (editions)

nonfiction business self help informative slow-paced
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Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combin...

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