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342 pages • first pub 2008 (editions)
ISBN/UID: 9780470725245
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the ...
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342 pages • first pub 2008 (editions)
ISBN/UID: 9780470725245
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the ...