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150 pages • first pub 2010 (editions)
ISBN/UID: 9781907652721
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJ...
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150 pages • first pub 2010 (editions)
ISBN/UID: 9781907652721
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJ...
Community Reviews
Content Warnings