Marketing: Real People, Real Choices, Student Value Edition by Michael Solomon, Greg Marshall, Elnora Stuart

Marketing: Real People, Real Choices, Student Value Edition

Michael Solomon, Greg Marshall, Elnora Stuart

608 pages missing pub info (editions)

nonfiction business economics
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Marketing: Real People, Real Choices, Student Value Edition by Michael Solomon, Greg Marshall, Elnora Stuart is a perfect fit for the ambitious and curious student of business and economics who wants to dive into the real-world applications of marketing principles, making complex concepts come alive through the stories of everyday people making real marketing decisions.

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NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasi...

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