Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell by Mara Einstein

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell

Mara Einstein

250 pages • first pub 2016 (editions)

nonfiction business challenging informative reflective medium-paced
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Description

“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to sug...

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