Review of Marketing Research by Naresh K. Malhotra

Review of Marketing Research

Review of Marketing Research

Naresh K. Malhotra

190 pages missing pub info (editions)

nonfiction business economics medium-paced
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"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR ...

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