Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki: Why Companies Lose Their Authenticity and How Great Brands Get It Back by Rohit Bhargava

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki: Why Companies Lose Their Authenticity and How Great Brands Get It Back

Rohit Bhargava

304 pages • first pub 2008 (editions)

nonfiction business informative medium-paced
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Description

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personali...

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