Hoopla by Crispin Porter Bogusky, Warren Berger

272 pages first pub 2006 (editions)

business informative medium-paced
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They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the c...

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