Successful Direct Marketing in a Week: Teach Yourself by Patrick Forsyth

Successful Direct Marketing in a Week: Teach Yourself

Patrick Forsyth

128 pages • first pub 2014 (editions)

challenging informative medium-paced
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Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaig...

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