Zakupologia. Prawdy i kłamstwa o tym, dlaczego kupujemy by Paco Underhill, Martin Lindstrom

Zakupologia. Prawdy i kłamstwa o tym, dlaczego kupujemy

Paco Underhill, Martin Lindstrom with Magdalena Zielińska (Translator)

205 pages • first pub 2017 (editions)

nonfiction essays informative mysterious tense medium-paced
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Lindstrom presents the findings from his three-year neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and produc...

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