The Aging Consumer: Perspectives from Psychology and Marketing by

The Aging Consumer: Perspectives from Psychology and Marketing

Marketing and Consumer Psychology

352 pages missing pub info (editions)

nonfiction business economics psychology medium-paced
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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There h...

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