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352 pages • missing pub info (editions)
ISBN/UID: 9780367360948
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 October 2020
Description
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There h...
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352 pages • missing pub info (editions)
ISBN/UID: 9780367360948
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 02 October 2020
Description
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There h...