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—
Thomas L. Collins, Stan Rapp
304 pages • first pub 1986 (view editions)
ISBN/UID: 9780452262386
Format: Paperback
Language: English
Publisher: Plume
Edition Pub Date: 01 March 1986
Description
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings
—
Thomas L. Collins, Stan Rapp
304 pages • first pub 1986 (view editions)
ISBN/UID: 9780452262386
Format: Paperback
Language: English
Publisher: Plume
Edition Pub Date: 01 March 1986
Description
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings