Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications by Michael W. Lowenstein

Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Michael W. Lowenstein

154 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers-not organizations- now control the decision-...

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