The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips

The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview

Brad Phillips

256 pages first pub 2012 (editions)

nonfiction business informative medium-paced
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Description

Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given tho...

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