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406 pages • first pub 1938 (view editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Edition Pub Date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews
Content Warnings
406 pages • first pub 1938 (view editions)
ISBN/UID: 9781857022438
Format: Paperback
Language: English
Publisher: Fourth Estate
Edition Pub Date: 01 August 1994
Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. - New chapters on strategic planning and campaign mana...
Community Reviews
Content Warnings