Scan barcode
![Marketing: Principles and Perspectives [with PowerWeb Access] by William O. Bearden](https://assets.thestorygraph.com/assets/placeholder-cover-0d3614481e487c52a3afed137989507775f3db13e31e50bcef2b4f63823118ba.jpg)
596 pages • first pub 1995 (editions)
ISBN/UID: 9780072860573
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: Not specified
Description
This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet home page of a company, such as Kodak, and discus...
Community Reviews
Content Warnings
596 pages • first pub 1995 (editions)
ISBN/UID: 9780072860573
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: Not specified
Description
This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet home page of a company, such as Kodak, and discus...
Community Reviews
Content Warnings