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240 pages • first pub 2006 (editions)
ISBN/UID: 9780785218975
Format: Hardcover
Language: English
Publisher: Thomas Nelson
Publication date: Not specified
Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emer...
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Content Warnings
240 pages • first pub 2006 (editions)
ISBN/UID: 9780785218975
Format: Hardcover
Language: English
Publisher: Thomas Nelson
Publication date: Not specified
Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emer...
Community Reviews
Content Warnings