An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful by Martin König

An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful

Martin König

116 pages missing pub info (view editions)

nonfiction business economics
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Description

As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which ...

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